FURY Offroad
Brand Identity, Design, Brand Strategy, Marketing, Trade Show Production, Public Relations
Commissioned by the initial investment group that formed FURY Offroad Tires to pioneer the lifestyle and marketing brand launch. The initial assignment included logo/badge design, first tire tread design, packaging, and overall brand strategy. Led the development and execution of high-impact marketing campaigns, as well as drove engagement in the brand's aggressive repositioning into new markets.
